The New Normal: How Freelancing is Reshaping the Housing Market

By Keller Williams Ortigas-27C Realty

Discover how can real estate leads you to financial freedom.


The gig economy is transforming how people work, and its impact is felt across a wide range of industries, including real estate. With the rise of freelancers, contractors, and other independent workers, traditional housing and real estate ideas are being challenged. From alternative financing options to co-living spaces and short-term rentals, the gig economy profoundly affects the housing market.

In this blog post, we’ll take a closer look at how the gig economy is affecting the housing market and what it means for homeowners, renters, and real estate professionals. We’ll explore the ways in which freelancers and independent workers have different needs and priorities than traditional employees and how the housing market is adapting to meet these changing demands. We’ll also examine the role of real estate professionals in this shifting landscape and how they can capitalize on the gig economy by embracing new technology, innovative financing options, and creative property development strategies.


gig economy

The Rise of the Gig Economy
The term “gig economy” refers to a growing trend of people working as freelancers, contractors, or temporary workers rather than as traditional employees. This trend is driven by a number of factors, including the increasing availability of technology that makes it easier to work remotely, the desire for more flexible work arrangements, and the need for additional income streams.

The gig economy is having a profound impact on the housing market. For starters, freelancers and independent workers often have more unpredictable income streams, making it challenging to qualify for traditional mortgages. This has led to the development of alternative financing options, such as peer-to-peer lending and crowdfunding, catering to independent workers.


The Impact on Housing
Another way the gig economy is affecting the housing market is through the rise of co-living spaces. Co-living spaces are shared living arrangements that cater to independent workers, offering a mix of private and communal areas. These spaces can be more affordable than traditional apartments, making them an attractive option for people who need more flexible living arrangements.

In addition to co-living spaces, the gig economy is also driving the growth of short-term rentals, such as Airbnb. Many freelancers and independent workers use Airbnb to supplement their income by renting out spare rooms or entire apartments on a short-term basis. This has led to a boom in the short-term rental market, which is having a significant impact on the traditional hotel industry.


real estate professional

The Role of Real Estate Professionals
Real estate professionals are also feeling the effects of the gig economy. With more people working as freelancers and independent workers, there’s an increasing demand for flexible workspaces and co-working spaces. Real estate professionals can capitalize on this trend by developing properties catering to independent workers, such as shared office spaces and co-working communities.

Another way real estate professionals can capitalize on the gig economy is by embracing new technology. With more people working remotely, there’s a growing demand for virtual tours and online listings. Real estate professionals who invest in technology that makes it easier for people to view and rent properties online will be better positioned to capitalize on the gig economy.


The rise of the gig economy is profoundly impacting the housing market, and it’s clear that this trend is here to stay. Freelancers and independent workers have different needs and priorities than traditional employees, and the housing market must adapt to meet these changing demands. By embracing new financing options, co-living spaces, and technology, real estate professionals can capitalize on the gig economy and create innovative solutions that meet the needs of this growing workforce segment. Ultimately, the gig economy is reshaping the housing market, and it’s up to real estate professionals to adapt and evolve to meet these changing demands.


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